🎬 Blockchain in Entertainment
Today's Highlights
- Moving towards decentralization in entertainment
- Today's Infographic
- In Other News - a few interesting developments we're tracking.
Moving towards decentralization in entertainment
In the last 10 years, streaming services such as Netflix, Hulu, Amazon Prime Video, etc. have exploded in popularity and has effectively killed Cable Entertainment. The way content is distributed has changed and thousands of shows and movies are a click away for consumers. But even with the change in distribution models, high quality scripted content still comes from a largely centralized model.
Blockchain, however, has the potential to disrupt the entertainment sector because it could provide a brand new decentralized model for content distribution.
Currently, even Netflix and all the other streamers follow a centralized business model where content creators have to get past many regulations before their content is uploaded onto a centralized server, which is then made available for streaming. It is very proprietary and hierarchical.
With decentralization, a single website or authority has full control over how content will be distributed. They wouldn’t be able to censor or block content either. Blockchain apps for entertainments will, instead, use thousands of computers as broadcasters in a mesh network which makes sure that the distribution is not hierarchical.
Many crypto projects have started up decentralized entertainment apps using existing or new blockchains. For example, LivePeer is built on the Steem blockchain while Viuly is built on the Ethereum blockchain. LBRY and Theta Labs are building entire new blockchains for their services.
Technology changes have always impacted the entertainment industry, and blockchain has the potential to fundamentally disrupt the status quo by breaking up the centralization of content distribution that still exists today.