By Srijan Bijjam — May 15, 2023

🎁 Tracking Real World Items in Web3

Americana - a new standard for collecting real-world assets

Today's Highlights

Americana - using blockchain to authenticate and track physical items

Blockchain events - upcoming events in the blockchain/Web3 world.

In Other News - a few interesting developments we're tracking.

Americana - using blockchain to authenticate and track physical items

Americana creates the on-blockchain answer to an ancient industry of collectibles, fine-art logistics, and their storage. As a decentralized solution, Americana connects, authenticates, and tracks real world items. Its main product, the NFTA Universal Chip, can be attached to a physical object and links the object to the blockchain.

Created to encourage authentic relationships between artists and their collectors, the platform allows physical collectors to engage with other like-minded supporters for the first time, facilitating conversation and community-building. Through Americana, artists will not only know who holds their physical art, but they will be able to engage with them personally and directly. On the platform, artists can validate their established collectors, giving them greater control and insight into the distribution of their work. At the same time, collectors can be confident that what they are purchasing is authentic to the artist’s collection, providing greater value and peace of mind. Collectors who enjoy collecting physical items will now be able to utilize the benefits of the blockchain, bridging the gap between Web3 and the physical world.

Americana will usher in the new standard for collecting physical assets with a global marketplace in the multi-billion dollar digital collectibles arena. Community members will be able to easily buy and sell physical and digital assets in seconds with Americana's vaulting capabilities removing the worry of spatial considerations, transport or maintenance, which has long saddled collectors.

Jake Frey is the founder of Americana. Americana has raised a total of $6.9M in funding.