🔎 Following Customer Habits

Today's Highlights

  • How AI is changing the Marketing/Advertising Space
  • This Week On BuzzBelow - a recap on this week's topics.
  • In Other News - a few interesting developments we're tracking

AI has altered the way multinational corporations do their marketing and advertising. Traditional approaches to identifying and addressing consumers are quickly evolving.  Enhancing the customer journey map is one of the most important uses of AI in this field.

A representation of the numerous phases consumers experience in their interactions with a business is called a customer journey map. The customer experience is seen holistically, starting with the first encounter and continuing through the process of engagement and into a long-term relationship. Let’s delve into how AI is revolutionizing this space:

  • Personalization at Scale: Due to a huge quantity of data, it was previously difficult for marketers to offer a highly tailored experience. Huge volumes of client data, including purchase histories and online activities, may be analyzed by AI to provide specialized content or product suggestions.
  • Predictive Analysis: Based on past data, AI systems may predict future customer behavior. Marketers are able to be proactive rather than reactive because of this insight. A business can better target its marketing initiatives if it can predict the customer's future steps. For example, AI customer journey mapping predicted that 86% of buyers are willing to pay more for a great customer experience.
  • Chatbots and Virtual Assistants: Chatbots powered by AI offer improved customer service. They may assist consumers at different points in their journey, provide real-time responses to questions, and even upsell or cross-sell goods.
  • Improved Customer Satisfaction: Businesses may better serve their customers' wants and needs by knowing the subtleties of the customer journey. Increased enjoyment and loyalty are always the results of this degree of attentiveness. There have even been reports of up to 24% more positive social media mentions for companies as a result of customer journey mapping.
  • Increased ROI: A better customer experience results in more successful marketing strategies, which boost revenue by improving conversion rates.

This business has seen a massive boom the last couple of years. By 2026, it is estimated to be worth around $26.88 billion with a CAGR of 20.5% from 2019. The integration of AI and customer journey mapping will surely advance as technology develops, providing unmatched insights and benefits for those that adopt it.


This Week on BuzzBelow

🛰️ Combining Satellite Imagery and Deep Learning
Orbital Insight - geospatial analytics company, harnesses artificial intelligence and computer vision to transform satellite and drone imagery into actionable insights.
💵 Claims Processing Gets A Makeover
AI transforms insurance claims with speed, fraud detection, efficiency, analytics, chatbots, and automation thereby enhancing customer satisfaction and efficiency.

In Other News

Warehouse yards to go digital
Adoption of AI-enabled cameras and autonomous vehicles is set for strong growth through 2030, report shows.
Tech Titans Meet On Capitol Hill To Shape AI Regulation
Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among more than 20 business leaders meeting with senators this week. The first bipartisan AI Insight Forum is part of a series of gatheringsto craft AI law, with a focus on shaping how AI is regulated.
NASA Didn’t Find Aliens—but if You See Any UFOs, Holler
The agency assembled a panel of experts to figure out how to handle future sightings, in case the truth is out there.