📖 Earning Crypto by Learning
Learn-to-Earn and how it is a creative way to market cryptocurrency.
Today's Highlights
- Learn-to-Earn
- Today's Infographic
- In Other News - a few interesting developments we're tracking.
Learn-to-Earn
While Cryptocurrency has been very popular as of late, it is still a relatively new concept for the majority of people. Many Web3/Blockchain companies have been trying creative strategies to get more people interested in investing in crypto. One such tactic they employ is Learn-to-Earn.
Learn-to-Earn is the idea of rewarding a person with cryptocurrency for learning about cryptocurrency. The reward is usually the same token the person just learned about. The common process is that the learner watches videos on a topic, takes a quiz to prove that they learned something, and then crypto tokens are awarded to their digital crypto wallet.
So how do these companies benefit from giving away crypto like this? Since most of the learn platforms are on crypto exchanges (like Coinbase), they want you to learn on their platform. Learning on their platform will most likely make the learner start engaging with them on the same platform as soon as they grasp a basic understanding of crypto concepts. The market space for crypto is also becoming more competitive, so it will be beneficial for these exchanges to build brand loyalty by educating them about crypto concepts and their mission.
Some prominent examples of Learn-to-Earn platforms is Coinbase’s Earn and CoinMarketCap. Both follow the basic formula of watching videos, taking a quiz, and then earning the tokens. Earn has a course about Amp, among others. CoinMarketCap has a course about “How to Web3 on BNB Chain”, among others.
Learn-to-Earn is a creative way to market crypto exchange platforms, and there will surely be even more creative marketing techniques in the future to get people interested in crypto as Web3 becomes more prominent.
🧐 Today's Infographic
In Other News
Sandali Handagama
Turner Wright