By Sukanya Ganesh — Jun 12, 2023

🍷 Bringing NFTs to the Wine Industry

WineChain - making wine sales more efficient with blockchain

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WineChain - a more enjoyable way to acquire wine

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WineChain - a more enjoyable way to acquire wine

WineChain departs from traditional wine enterprises in a bold fashion. The direct-to-consumer e-commerce marketplace directly connects collectors to powerhouse estates and highly allocated wines using NFTs and the blockchain. As wineries struggle to connect with new audiences, this full-scale overhaul and embracing NFTs may be the secret to reaching the next generation of wine consumers. WineChain connects estates and their fans directly – eliminating middlemen, waiting lists, and the complexities of distribution. In fact, the unique interface and its opportunities have already drawn leading estates to Winechain.

The premise of WineChain’s NFT marketplace is relatively simple. Every case of wine has a trackable tag that corresponds to the immutable code built on the blockchain, effectively eliminating opportunities for fraud. Then, it is listed on WineChain, where members purchase the collection as an NFT, named a wiNeFT. Each wiNeFT corresponds to a specific case or collection of bottles. When members are ready to enjoy the wine, the token can be used and the bottles will be shipped anywhere in the world. Or, members can sell the NFT at any time, with the opportunity to keep a higher share of value by selling it directly as opposed to the traditional resale market. And it all happens without the wine moving from its pristine storage conditions at WineChain’s specialty warehouses – ensuring provenance, authenticity, and quality.

The case of wine remains in storage for each wiNeFT trade and by embedding storage solutions into the marketplace, WineChain promises not only to add value for members, but to significantly reduce the carbon footprint of each bottle – a number that’s coming under increasing scrutiny from companies and conscious collectors alike. It similarly allows wine collections to travel virtually with their owners, so special bottles can be enjoyed at second homes or on vacation without the hassle of toting wines between destinations.

WineChain has raised a total of $6.5M in funding. Marc Perrin, Guillaume Jourdan, Xavier Garambois and Nicolas Mendiharat are the co-founders of WineChain.