📱Blockchain in Social Media
Making social media a place where users can express themselves freely while protecting their data
Today's Highlights
- Creating a safer and freer social experience
- Blockchain jobs - a listing of fresh jobs related to web3/blockchain/crypto.
- In Other News - a few interesting developments we're tracking.
Creating a safer and freer social experience
The most popular activity on the internet is undoubtedly the consumption of social media. Even though social media has been around for more than a decade, there are no signs that the exploding popularity will ever slow down. More than 4.4 billion people will be engaging with social media by 2025.
The problem with current social media, however, is that it is heavily centralized. The privacy and security of user data is at risk, and the consolidation of power is in the hands of few. Blockchain can help remedy all this.
Blockchain is applied to social networks by using blockchain protocols/platforms that allow the development of decentralized applications and smart contracts. For example, Ethereum, Steem, and Stella are some blockchain platforms that support the development of decentralized social networks. Blockchain social networks are much more secure due to their data being stored in a decentralized manner through multiple nodes.
Decentralized social media offers three main benefits: check on user commodification, privacy of freedom and expression, and a scope for crowdfunding. Checking on user commodification is making sure third parties don’t get a hand on user data without their explicit permission. This is ensured through the use of private and public keys. Decentralized platforms also make sure that user content is moderated to a less extent, which means users can express themselves more freely.
A lot of decentralized platforms reward their users for just posting on their platform, so there is a big opportunity for crowdfunding. The top 3 blockchain social platforms are Peepeth, Sapien, and Diaspora. There are some differences between the three, but for the most part they all offer a censorship-free, decentralized, and secure social media experience.
As social media keeps growing, it is increasingly important to make sure user data and user expression is protected because centralization becomes a problem when a few can have influence online over billions of people.
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