📈 Blockchain in Advertising

Today's Highlights

• A more transparent, secure advertising experience
• Blockchain jobs - a listing of fresh jobs related to web3/blockchain/crypto.
• In Other News - a few interesting developments we're tracking.

A more transparent, secure advertising experience

Nowadays, user data is being aggregated in enormous amounts in order to sell to advertisers. While this could allow for better personalization of ads for every individual user, this practice can also lead to fraud for both consumers and advertisers. Both consumer and advertiser want ways to secure their data, and advertisers want more ways to increase conversions when marketing products.

Blockchain allows for better security and transparency in other industries, and it can do the same for advertising.

Currently, one of the primary issues for advertisers is the lack of trust in their data. Blockchain can alleviate that problem because advertisers can verify in real time how the specifics of their ads are performing. They can even verify that their ads are on trusted digital outlets. Blockchain also allows for actions to be performed very quickly, and this is especially beneficial to advertisers because they can track inventory as soon as an ad is bought or sold.

Ad-click frauds can also be eliminated with blockchain. The decentralized servers can monitor activity on digital advertisements and can take fake ads down if they are found. This saves a great amount of money for a lot of advertisers.

Consumers can also benefit from being exposed to blockchain-backed advertisements. The transparency aspect of blockchain can go a long way for building trust with consumers because they can see exactly what data is being collected. They can even opt to provide no data.

IBM Blockchain supports application for advertising. It helps eliminate fraud, lower costs due to automatically tracking inventory, and it increases transparency. Costs are further reduced by eliminating intermediaries in the advertising supply chain.

Blockchain can potentially revolutionize advertising. It can allow for advertisers to have more control over their ads which could bring them more money. Transparency is also increased which benefits both advertisers and consumers.

💡 Blockchain Jobs

In Other News