By Sukanya Ganesh — Dec 6, 2023

🛍️ AI: The New Real-Time Marketing Navigator

AI empowers real-time marketing through data analysis, personalization, and dynamic optimization. From predictive analytics to chatbots, it drives customer satisfaction and campaign success.

Photo by Firmbee.com / Unsplash

Today's Highlights

How AI is transforming Real-Time Marketing

Learn - a couple of courses to further your knowledge in AI

AI Jobs - a listing of fresh jobs related to AI

In Other News - a few interesting developments we're tracking

In the fast-paced and ever-evolving landscape of marketing, staying ahead of the competition and engaging customers effectively requires the ability to make real-time decisions and adjustments. Artificial Intelligence (AI) has emerged as a powerful ally in this endeavor, offering marketers a wealth of tools and insights to enhance their real-time reporting capabilities. AI can process vast datasets, predict customer behavior, and provide personalized experiences, among other capabilities, all of which can significantly impact marketing success.

Google Marketing Platform

Google Marketing Platform harnesses AI to provide real-time insights, optimization, and data-driven decision-making for marketers. From website traffic monitoring to customized reports, Google's AI empowers marketers to enhance their efforts.

Google Analytics offers a real-time reporting feature that allows marketers to see website or app activity as it happens. The number of visitors, their locations, traffic sources, and more in real time can be monitored.
AI in Google Analytics helps in understanding user behavior on a granular level. It can identify patterns and trends in real time, such as which pages are popular, where users drop off, and what actions lead to conversions.
AI in Display & Video 360 can analyze audience data in real time to identify the most responsive audiences. Marketers can use this information to adjust targeting and messaging on the fly to better engage potential customers.

Crimson Hexagon

Crimson Hexagon, now part of Brandwatch, is a platform that specializes in AI-driven social media analysis and real-time reporting. It offers a range of capabilities that allow marketers to gain valuable insights into customer sentiment and track social media trends as they happen.

Crimson Hexagon uses advanced AI and machine learning algorithms to collect and analyze social media data from various platforms, including Twitter, Facebook, Instagram, and more.
One of the primary features of Crimson Hexagon is sentiment analysis. The AI technology categorizes social media posts and comments into different sentiment categories, such as positive, negative, or neutral.
The platform provides real-time reporting on social media data. Marketers can access up-to-the-minute information on trends, customer sentiment, and brand mentions.

AdRoll

AdRoll uses AI to boost retargeting campaigns, focusing on increasing conversions. It analyzes user behavior in real time and dynamically optimizes ad placements and creatives.

AdRoll continuously tracks and analyzes user behavior across various touchpoints, including websites, mobile apps, and social media. AdRoll categorizes users into different segments based on their behavior and engagement.
These segments could include visitors who abandoned a shopping cart, users who viewed specific product categories, or those who signed up for newsletters but haven't made a purchase. Segmentation allows for highly targeted advertising.
AdRoll optimizes where retargeting ads are displayed across the web. It identifies websites and platforms where users are most likely to engage with ads and adjusts placements accordingly. This ensures that retargeting ads are shown in the right places to reach the target audience.

AI revolutionizes real-time marketing with data-driven insights, predictive analytics, personalization, and dynamic pricing. It optimizes ad campaigns, enhances customer support with chatbots, detects fraud, and empowers A/B testing. AI creates dynamic, personalized experiences, ensuring swift responses and improved campaign effectiveness for elevated customer satisfaction.